About

Our Mission

We obsessively vet every ingredient to unite unbeatable taste with unmatched simplicity.

Behind the Brand

When we first realized we needed to improve the ingredients we were eating, we were in the same place a lot of people are today. We tried to live a “healthy” lifestyle — avoided junk food, exercised, read some labels — but we knew we could feel and perform better. Inspired by our founder's extensive health and wellness readings and self-experiments and her own successful battles with auto-immune disease, our co-founders wanted change. We hung up our corporate suits and immersed ourselves in all things nutrition and food. We experimented and researched the gut-brain connection, the causes of systemic inflammation, and the impact of certain foods and additives on our health, immunity, and performance.

When all was said and done, the answer was pretty clear: replacing weird, industrial ingredients with simple, healthier ones was the key to thriving, not just surviving. Motivated by their health and wellness learnings, they set out to create a food brand that brought to life their newfound passion and human-centric philosophy.

What We Believe In

We started with asking questions about our food, which lead us down a crazy rabbit hole of health and wellness discovery. We decided to cut through the clutter and focus on 6 simple things:

Experiment

Try different diets, exercises, and routines. Add, eliminate, and reintroduce. Discover what makes you flourish.

Unprocess

Find out what’s really in your food. Decrease the burden on your body. No weird ingredients. The more unadulterated, the better.

Move

Move your body. Move often. Maximize natural, functional movements.

Sleep

Put down the phone. Make the room dark and cold. Sleep more.

Laugh

You are a member of one of the few species that laughs. So do it. A lot. And don’t forget to laugh at yourself.

Play

Reclaim recess. Take breaks. Declutter your mind. Reset.